Why have I been asked to “whitelist ft.com” in my ad blocker?

At the Financial Times, we rely on a mix of advertising and subscriptions for our revenue. Advertising has always had an important role to play in the revenue mix to fund quality journalism on a global scale.

Blocked advertising on ft.com weakens that mixed revenue model, which in turn impedes our ability to continue producing our content. By whitelisting ft.com in your ad blocker, you allow advertising to be served and for us to continue utilising our mixed revenue model to fund our journalism.